Hiring a Long Island SEO company has many benefits for your business, whether you are targeting local or international customers. They can help you rank better in search engine results. However, with the many advertising campaigns from SEO companies, which one would give you the best results and achieve your goal? Here are some pointers to help you decide which one to choose.
Being a local business owner, budget is your number one concern. The cost must be within the range that you can pay and sustain in the long term. Since there are so many SEO companies out there, sometimes, it is hard to determine if the price is right. Competition is so fierce among SEO firms that they tend to offer their services so cheap. So, what makes a price competitive?
SEO companies can charge as high as two-digit thousand dollars to as low a few hundred dollars. Use benchmarking to establish the model price. Ask around you or research and make a comparison. In addition, consider also the results that each SEO company offers.
One more thing, the total cost depends on your goals and the necessary changes to make your site optimized. Thus, do not expect and accept a fix package deal? Your site may have similar niche topic, it is still different from other websites
Direct Business Relationship
You need to know if the firm is outsourcing their search engine optimization services. If the consultant assigned to you is the one doing all the work, all questions you asked will be answered, clearly. The consultant can explain everything in detail.
Though there is nothing wrong with outsourcing, knowing whether a firm engages in it that would give you a better understanding of their operations. Sometimes, you can expect delays or choose to find another who does not outsource their services. The worst part of this set up is poor quality of work since the Long Island SEO company has to find cheaper companies to make up the price that they quoted to you.
Ask this question to your consultant, “How long would my site get to the top 10 pages?” If you got 3-4 weeks as an answer, do not jump with happiness. You should be wary. Yes, bringing your site to the top 10 pages is possible within weeks but the effect is temporary. Besides, reaching the top pages within weeks is the result of employing black hat SEO techniques.
If your chosen Long Island SEO company is reputable and transparent, they would discuss to you the methods used in making your site visible to the top pages. They would tell you which strategy would benefit your site, and which one would hurt your ranking. The important thing is the long-term effect of your marketing efforts. It may take months before you could see results. As long as the effect will last for years, do not rush.
If you are new to the SEO thing, education should be part of the services of the Long Island SEO company. This may or may not be an added cost, but you need to know the basics so that you can make sound decisions concerning your SEO plans. What kind of decisions are these? One, you know when to say “no” to a proposal. You cannot just nod your head every time your consultant discusses something with you. You can ask questions, of course.
As part of the monitoring phase, the company you hired should report to you about the progress. Reporting could be monthly or quarterly. Are the changes effective?
Do not forget to ask a review from friends, relatives, and colleagues about the company. Some of them may already have experiences with the company you’re going to choose.